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Bakersfield wins ECHL Marketing Award of Excellence


The Bakersfield Condors are the 2013-14 recipient of the ECHL Award of Excellence for Marketing.

The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.

The other finalists were the Cincinnati Cyclones, Orlando Solar Bears and Toledo Walleye.

This marks the third time the Condors have received the Marketing Award of Excellence having been previously honored in 2007-08 and 2009-10. Bakersfield received national and international media attention during the season courtesy of unique promotions such as Gettysburg Address Jersey Night, Undie Sunday and Cemetery Plot Giveaway Night. The team joined forces with the Bakersfield Californian to produce a groundbreaking live-streamed video show, “Condors Unleashed”, on Bakersfield.com, averaging nearly 500 viewers per episode. The Condors saw a 73 percent increase in Facebook likes and a 50 percent increase in Twitter followers from the previous season and raised over $25,000 during the 10th annual Condors Fighting Cancer Hockey-Thon and $20,000 for the Gettysburg Address Jersey Night, with all proceeds being donated to area charities.

ECHL Marketing Award Of Excellence
 

YEARWINNERTEAM
   
2014 Bakersfield Condors
   
2013 Toledo Walleye
   
2012 Gwinnett Gladiators
   
2011 Cincinnati Cyclones
   
2010 Bakersfield Condors
   
2009 Alaska Aces
   
2008 Charlotte Checkers
  Bakersfield Condors
   
2007 Charlotte Checkers
  Alaska Aces
   
2006 San Diego Gulls
   
2005George SandovalAlaska Aces
   
2004Eric Trapp and John CunninghamIdaho Steelheads
   
2003Bart Rogers and Mike NelsonPeoria Rivermen
   
2002Mark MillerFlorida Everblades
   
2001Rich LiskTrenton Titans
   
2000Bart RogersPeoria Rivermen
   
1999Pat PylypuikToledo Storm
   
1998Neil HoytPensacola IcePilots
   
1997Belinda WigginsRichmond Renegades