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Bakersfield wins ECHL Marketing Award of Excellence


The Bakersfield Condors are the 2013-14 recipient of the ECHL Award of Excellence for Marketing.

The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.

The other finalists were the Cincinnati Cyclones, Orlando Solar Bears and Toledo Walleye.

This marks the third time the Condors have received the Marketing Award of Excellence having been previously honored in 2007-08 and 2009-10. Bakersfield received national and international media attention during the season courtesy of unique promotions such as Gettysburg Address Jersey Night, Undie Sunday and Cemetery Plot Giveaway Night. The team joined forces with the Bakersfield Californian to produce a groundbreaking live-streamed video show, “Condors Unleashed”, on Bakersfield.com, averaging nearly 500 viewers per episode. The Condors saw a 73 percent increase in Facebook likes and a 50 percent increase in Twitter followers from the previous season and raised over $25,000 during the 10th annual Condors Fighting Cancer Hockey-Thon and $20,000 for the Gettysburg Address Jersey Night, with all proceeds being donated to area charities.

ECHL Marketing Award Of Excellence
 

YEAR WINNER TEAM
     
2014   Bakersfield Condors
     
2013   Toledo Walleye
     
2012   Gwinnett Gladiators
     
2011   Cincinnati Cyclones
     
2010   Bakersfield Condors
     
2009   Alaska Aces
     
2008   Charlotte Checkers
    Bakersfield Condors
     
2007   Charlotte Checkers
    Alaska Aces
     
2006   San Diego Gulls
     
2005 George Sandoval Alaska Aces
     
2004 Eric Trapp and John Cunningham Idaho Steelheads
     
2003 Bart Rogers and Mike Nelson Peoria Rivermen
     
2002 Mark Miller Florida Everblades
     
2001 Rich Lisk Trenton Titans
     
2000 Bart Rogers Peoria Rivermen
     
1999 Pat Pylypuik Toledo Storm
     
1998 Neil Hoyt Pensacola IcePilots
     
1997 Belinda Wiggins Richmond Renegades