Colorado receives ECHL Marketing Award of Excellence


The ECHL announced on Tuesday that the Colorado Eagles are the 2014-15 recipient of the ECHL Award of Excellence for Marketing.

The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.

The other finalists were the Idaho Steelheads, Orlando Solar Bears and Toledo Walleye.

The Eagles utilized a variety of marketing channels to promote ticket sales, promotions and community involvement including grassroots, social media and a branded marketing campaign titled “I am an Eagles FANatic.” The team distributed over 60,000 pocket schedules and 200 posters to area businesses as well as distribution at local parades, festivals and over 100 community appearances. The Eagles also implemented a re-targeting campaign to reach those fans that have specifically visited team website and developed several unique promotions to create team awareness, drive ticket sales and promote corporate partners.

ECHL Marketing Award Of Excellence

   
YEARWINNERTEAM
   
2015 Colorado Eagles
   
2014 Bakersfield Condors
   
2013 Toledo Walleye
   
2012 Gwinnett Gladiators
   
2011 Cincinnati Cyclones
   
2010 Bakersfield Condors
   
2009 Alaska Aces
   
2008 Charlotte Checkers
  Bakersfield Condors
   
2007 Charlotte Checkers
  Alaska Aces
   
2006 San Diego Gulls
   
2005George SandovalAlaska Aces
   
2004Eric Trapp and John CunninghamIdaho Steelheads
   
2003Bart Rogers and Mike NelsonPeoria Rivermen
   
2002Mark MillerFlorida Everblades
   
2001Rich LiskTrenton Titans
   
2000Bart RogersPeoria Rivermen
   
1999Pat PylypuikToledo Storm
   
1998Neil HoytPensacola IcePilots
   
1997Belinda WigginsRichmond Renegades