Devils Extend Nickname To Trenton

By Brian Compton
NHL.com Correspondent

TRENTON, N.J. — One door closes, another one opens.

Such was the case in New Jersey’s capital city Friday, as the New Jersey Devils re-branded its ECHL franchise from the Trenton Titans to the Trenton Devils.

New Jersey President, General Manager Lou Lamoriello was on hand to discuss the change and said that a marketing plan is in place and will commence shortly as the Devils strive to put more fans in the seats at Sovereign Bank Arena.

“There’s no question that before this is launched, we had to do what we did today,” Lamoriello said. “All of those factors are in the works.”

Surely, it’s a bittersweet day for Titans fans, who are a part of so many wonderful moments over the years, especially when Trenton captured the Kelly Cup in 2005. Lamoriello said the Devils plan to respect the history of the Titans when New Jersey opens the Prudential Center in Newark this fall.

“We have plans to do something in our new facility, as far as memorabilia and tradition,” Lamoriello said. “We’re a believer in that. By changing the name — and that’s why we did wait the year — it was in no way to look and say this was something that we didn’t respect. It was that franchise with that name and the success they had that really encouraged us to do what we did. I think you have to go forward, but in no way is this something negative as far as the past.”

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