ORLANDO, Fla. – The ECHL announced today a new, multi-year partnership with auto insurance giant GEICO. Per the agreement, GEICO will become the Official Auto Insurance of the ECHL and will receive first-of-its-kind branding as the official goal sponsor for all 27 U.S. based teams. With this, goal posts around the entire league will be changed in color from the traditional red to GEICO blue and adorned with the insurer’s logo. In addition, GEICO will receive a multitude of marketing assets across the 28-team league. The announcement was made from the Amway Center in Orlando, home of the ECHL’s Orlando Solar Bears. This agreement was brokered by Denver-based Impression Sports & Entertainment (ECHL) and Division ONE Sports (GEICO).
“The ECHL is very pleased to enter into the multi-year partnership with GEICO, one of the country’s largest insurance companies and most recognized and admired brands,” said ECHL Commissioner, Brian McKenna. “The ECHL will bring direct exposure to over 4.5 million fans in some of the best markets and venues in the country, and millions more through our television and digital platforms.”
“We are excited to serve as the Official Auto Insurance partner of the ECHL. As the Premier ‘AA’ Hockey League in North America, the ECHL offers a great opportunity for us to connect and build brand awareness with a vast legion of hockey fans and enthusiasts who attend their games,” said Ted Ward, GEICO Vice President. "This fits GEICO. It’s fun. It’s creative. It’s an attention-grabber. We’re changing history here,” said Troy Miller, President of Division ONE Sports, who negotiated the deal for GEICO.
In addition to the ECHL, GEICO is an Official Sponsor of the National Hockey League as well as numerous other high profile sports teams and leagues across the country.
About the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 28 teams in 21 states and one Canadian province for its 28th season in 2015-16. There have been 569 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 28 who made their NHL debuts in the 2014-15 season. The ECHL had affiliations with 29 of the 30 NHL teams in 2014-15, marking the 18th consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Facebook and Twitter.
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers, insuring more than 22 million vehicles (auto & cycle). Using GEICO’s online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent. GEICO also provides insurance quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available. For more information, go to www.geico.com.
About Impression Sports & Entertainment:
Based in Denver, Colorado, Impression Sports & Entertainment is regarded as one of the top sponsorship sales representation firms in North America. Impression specializes in selling venue naming rights, title sponsorship platforms, and other high-profile sponsorship assets while also providing sponsorship consulting and sports related print and graphic design services for its clients. Over the past 24 months, Impression has secured over $28 million in sponsorship contracts for its clients – some of which include the Independence Bowl Title Sponsorship (Camping World), Colorado Rapids Jersey Sponsorship (Transamerica), Indiana Fairgrounds Coliseum Naming Rights (Indiana Farmers Insurance), Bahamas Bowl Title Sponsorship (Popeyes), and the New Jersey Marathon Title Sponsorship (Novo Nordisk). Further information on Impression is available at impressionsports.com.
About Division ONE Sports:
Founded in 2003 by sports industry veteran Troy Miller, Division ONE Sports specializes in providing companies with turnkey sports marketing and consulting services in areas such as stadium/arena TV-visible signage, branding, sponsorship/media, IP rights, promotional rights, on-site activation, database marketing, social media, and VIP Hospitality. Troy has represented GEICO and several other blue-chip clients for over 10 years and handles the majority of GEICO’s Major Division 1 NCAA School, Conference, and Special Event deals as well as several NFL, NHL, NBA, and MLB relationships across the country. Troy has negotiated well over $100 Million in sports sponsorship/media deals over the years and has been a veteran of the industry for over 25 years.