Nailers “Pink in the Rink” Goal Is $10,000

By Shawn Rine
Copyright © 2007 The Intelligencer & Wheeling News Register

WHEELING, W.Va. – Wheeling Nailers co-presidents Rob and Jim Brooks receive all kinds of overtures from business and organizations throughout the year, hoping the hockey club can lend a helping hand. As much as they would like to, they can’t get behind every cause.

‘‘We try to pick things that are important to us,’’ Rob said ‘‘Breast cancer hits two in every eight women, and almost everybody knows someone who has had it or has been affected by it.

‘‘There are so many people in the valley that have gone through it. It’s something that is a real problem.’’

So this weekend, the Nailers are teaming with the Ohio Valley Cancer Care Center. The Nailers will wear pink jerseys to commemorate Breast Cancer Awareness Month on Friday and Saturday nights against Trenton and Johnstown, respectively.

‘‘Usually, if you have to show the pink jersey to the players they would look at you funny and say ‘I’m not wearing that,’ ” Rob said. ‘‘Because of the cause and the fact they have witnessed it, they are very willing to help.’’

But that’s not where it ends.

In addition, following Saturday night’s game, the Nailers will auction off the jerseys with all proceeds going directly to the Care Center. Also, the Nailers will donate $1 for every ticket sold this weekend.

‘‘It will help to buy robes for the women there to make things hopefully a little easier,’’ Rob said. ‘‘We’re really hoping the community gets behind it, because I would like to make the check at the end of the weekend as big as possible.

‘‘We’re hoping to raise over $10,000 — $5,000 from the auction alone.’’

The Brooks brothers got the idea from another ECHL organization during the annual League Meetings this summer.

‘‘One of the teams (Stockton) was telling us about raising money for breast cancer,’’ Rob said. ‘‘That was something we wanted to do.

‘‘If we can do something to help the community, help people feel better, then we’re all for it.’’