Persinger promoted to Director of Business Operations and New Media

PRINCETON, N.J. – The ECHL announced on Tuesday that Valerie Persinger has been promoted to Director of Business Operations and New Media. She will begin her new duties immediately.

Persinger joined the ECHL in July 2013 as Executive/Marketing Assistant and was promoted to Manager of Business Operations in December 2014. Prior to joining the ECHL, she worked as a Project Coordinator with Precision Sports Entertainment and also interned for the communications department of the National Hockey League, where she worked on the 2012 Winter Classic in Philadelphia and the 2012 NHL All-Star Game in Ottawa. A native of Short Hills, N.J., Persinger was awarded her bachelor’s degree in public relations and journalism from Seton Hall University.

In her new role, Persinger will be continue to assist in all aspects of the League’s business, while also overseeing the ECHL’s digital strategy and reach on new media platforms.

About the ECHL

Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 21 states and one Canadian province for its 29th season in 2016-17. There have been 599 players who have started their career in the ECHL have gone on to play in the National Hockey League, including 30 who made their NHL debuts in the 2015-16 season. The ECHL had affiliations with 25 of the 30 NHL teams in 2015-16, marking the 19th consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at as well as on Facebook and Twitter.