Roadrunners Name LaBriola
Director Of Marketing, Promotions

PHOENIX – The Phoenix Roadrunners announced that they have hired Joyce LaBriola as director of marketing and promotions.

LaBriola will oversee and manage all internal aspects of the team marketing campaign, focusing her attention on putting together corporate partnerships and devising promotional activities to increase awareness of Roadrunners hockey.

She spent four years working at the ECHL league office as manager of marketing and licensing and was directly responsible for facilitating all marketing relationships, most notably the landmark exclusive CCM equipment program. She also oversaw ECHL licensing, revamping the program resulting in nearly double the revenue generated.

Team Press Release