By Mike Keller
The Sun Herald
BILOXI, Miss. — A hockey season’s worth of ice isn’t enough to cool hot Mississippi Sea Wolves season ticket sales, the team’s management said.
Purchases are already higher than they’ve ever been throughout the team’s 12-year tenure on the Coast, said President Bill Yates.
“It’s been really good so far, and we’re just getting started,” he said. “We’re just now making our push and talking to businesses. We want them to get involved with the team and use season tickets for their employees and clients.”
So far, 1,400 tickets have been sold for the 2007-2008 season, which starts in October. That number is already well above 2005’s total of 850 sold throughout the season. Yates hopes to reach a goal of 2,000 season ticket purchases this year.
The lone professional sports team on the Coast gets a majority of spectators from season tickets, but also gets a large portion of the audience for its 36 home games from single-game group sales and walk-up purchases.
Yates said he thought this year’s surge is the result of a dearth of local entertainment choices rather than a blossoming of new hockey fans.
“This is affordable family entertainment,” he said. “We realize most people here are not hockey fans. So, besides the game, we want to make sure they have fun, even if they don’t know all the rules.”