The ECHL announced on Tuesday that the League has partnered with Renegade Brand’s Sweat X as the “Official Detergent and Odor Eliminator” of the ECHL, bringing Sweat X products into the locker rooms of all 27 Teams and providing a series of marketing assets for the upcoming Season. The agreement was formulated by Precision Sports Entertainment of Madison, N.J.
Sweat X detergent and laundry line deploys Nanovasive technology that exfoliates sweat beads housing bacteria known to cause odor in uniforms and activewear. The Sweat X Laundry Cleaning Line is also a leader in soil release testing and is non-toxic and biodegradable, with no dermal impact.
“The ECHL is excited to join the Sweat X movement and bring our equipment managers the leading and most advanced cleaning product in the market for our athletes,” said Ryan Crelin, Senior Vice President of Business Operations for the ECHL. “As any hockey mom can attest, the equipment and jerseys from our sport can be quite the challenge to keep clean and odor free, but the Sweat X product line alleviates those concerns by eliminating odor without harsh chemicals.”
Sweat X also supplies laundry products to professional organizations and elite performance institutes such as the Los Angeles Dodgers, New York Yankees, Cleveland Indians, Cleveland Cavaliers, Denver Nuggets and the IMG Academy. The company also has extensive affiliations with sports governing bodies and their national teams like USA Triathlon, US Lacrosse and USA Field Hockey.
“We are thrilled and indeed honored to partner with the ECHL in deploying exceptional laundry and odor technologies that benefit the athletes competing in such a well-respected organization,” said Cathy Horton, CEO and Founder of Renegade Brands.
About Renegade Brand’s Sweat X
Renegade Brand’s Sweat X, based in Cleveland, Ohio, is owned and operated by a group of athletes with unmatched experience, passion, and integrity. Renegade Brands and its employees design and deliver the highest quality laundry products that provide exceptional performance, without impacting the environment.
About Precision Sports Entertainment
Precision Sports Entertainment (PSE) is a creative sports marketing and entertainment agency with expertise in developing event sponsorship campaigns and brand building solutions for corporations and properties/events. Our passionate and aggressive team of professionals has 100+ years experience in the sports sponsorship and marketing industry. Within the sports sponsorship industry, PSE firmly believes lifestyle events resonates the best with their audience.
About the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 21 states and one Canadian province for its 29th season in 2016-17. There have been 599 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 30 who made their NHL debuts in the 2015-16 season. The ECHL has affiliations with 26 of the 30 NHL teams in 2016-17, marking the 20th consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Facebook and Twitter.