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Toledo wins Marketing Award of Excellence

 

The ECHL on Tuesday announced that the Toledo Walleye are the 2012-13 recipient of the ECHL Award of Excellence for Marketing.

The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.

The other finalists were the Bakersfield Condors, Cincinnati Cyclones, Colorado Eagles and San Francisco Bulls.

The Walleye set a new team attendance record in 2012-13 through the introduction of a new business to business campaign targeting group outings and a new outdoor, television and radio campaign targeting single-game buyers. New in-game advertising campaigns resulted in an increase in concessions and rental suite sales while a new fan wear campaign led to an increase in merchandise sales over the 2011-12 season. Toledo also raised money for local charities through theme nights such as Super Hero Night, Boy Scout Jamboree, Hockey History Night and Pink in the Rink.

ECHL Marketing Award Of Excellence
 

YEAR WINNER TEAM
     
2013   Toledo Walleye
     
2012   Gwinnett Gladiators
     
2011   Cincinnati Cyclones
     
2010   Bakersfield Condors
     
2009   Alaska Aces
     
2008   Charlotte Checkers
    Bakersfield Condors
     
2007   Charlotte Checkers
    Alaska Aces
     
2006   San Diego Gulls
     
2005 George Sandoval Alaska Aces
     
2004 Eric Trapp and John Cunningham Idaho Steelheads
     
2003 Bart Rogers and Mike Nelson Peoria Rivermen
     
2002 Mark Miller Florida Everblades
     
2001 Rich Lisk Trenton Titans
     
2000 Bart Rogers Peoria Rivermen
     
1999 Pat Pylypuik Toledo Storm
     
1998 Neil Hoyt Pensacola IcePilots
     
1997 Belinda Wiggins Richmond Renegades