PRINCETON, N.J. – The ECHL announced that the Bakersfield Condors are the 2009-10 recipient of the ECHL Award of Excellence for Marketing.
The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.
Bakersfield also won the award in 2007-08.
The Condors were innovative with promotions while still being cost-conscious and introduced new sponsorship ideas to generate revenue including warm-up pucks, jersey sponsorships and home-ice naming rights. Among the team’s successful promotional nights during the 2009-10 season were Paint-Your-Own Bobble Head, King of Pop jersey raffle and auction, toilet plunger giveaway and Spider-Man and Real Heroes Night. Bakersfield generated more than $350,000 in cash, goods and services for local non-profits, including collecting 8,075 stuffed animals on its annual Teddy Bear Toss Night, 3,086 pounds of food and 1,500 coats. The Condors also raised $31,427 during their annual Fighting Cancer Hockey-Thon.
ECHL Marketing Award Of Excellence
2009-10 Bakersfield Condors
2008-09 Alaska Aces
2007-08 Bakersfield Condors and Charlotte Checkers
2006-07 Alaska Aces and Charlotte Checkers
2005-06 San Diego Gulls
2004-05 Alaska Aces
2003-04 Eric Trapp and John Cunningham, Idaho Steelheads
2002-03 Bart Rogers and Mike Nelson, Peoria Rivermen
2001-02 Mark Miller Florida Everblades
2000-01 Richard Lisk Trenton Titans
1999-00 Bart Rogers Peoria Rivermen
1998-99 Pat Pylypuik Toledo Storm
1997-98 Neil Hoyt Pensacola Ice Pilots
1996-97 Belinda Wiggins Richmond Renegades
Premier ‘AA’ Hockey League Fast Facts
• The ECHL celebrated its 20th Anniversary in 2007-08 and is the third-longest tenured professional hockey league behind only the National Hockey League and the American Hockey League.
• ECHL began in 1988-89 with five teams in four states and has grown to be a coast-to-coast league with 19 teams in 14 states and British Columbia in 2010-11.
• The league officially changed its name from East Coast Hockey League to ECHL on May 19, 2003.
• 443 players have played in the NHL after playing in the ECHL including a record 53 in 2008-09.
• 35 ECHL players made their NHL debut in 2009-10. The most recent were: former Dayton, Kalamazoo, Mississippi and South Carolina goaltender Jeremy Duchesne (Philadelphia on April 1), former South Carolina Stingrays and Utah Grizzlies center Micheal Haley (New York Islanders on April 10), former Mississippi SeaWolves defenseman Scott Jackson (Tampa Bay on April 11), former Alaska and Las Vegas left wing and 2004 ECHL All-Star Charles Linglet (Edmonton on April 2) and former Texas Wildcatters defenseman Maxim Noreau (Minnesota on April 8).
• 6 players played in the ECHL and the NHL in 2009-10: Kyle Calder with Bakersfield and Anaheim, Tomas Kana with Alaska and Columbus, Jeremy Duchesne with Kalamazoo and Philadelphia, Dan Sexton with Bakersfield and Anaheim, MacGregor Sharp with Bakersfield and Anaheim and Matt Zaba with Charlotte and the New York Rangers.
• The ECHL has had 251 players reach the NHL since 2002-03 when it changed its focus to become the primary developmental league for the NHL and the AHL. The ECHL had 97 players reach the NHL in its first 10 seasons and 215 in the first 15 years.
• 187 ECHL players have played their first game in the last five seasons for an average of more than 37 per year.
• ECHL had a record 78 players on NHL opening-day rosters, surpassing the 71 from a year ago and marking the seventh year in a row that there have been over 50 former ECHL players on opening-day rosters.
• Every ECHL team has an affiliation with an NHL team and the league has affiliations with 28 of the 30 NHL teams, marking the 13th consecutive season that the league has had affiliations with at least 20 teams in the NHL.
• 28 coaches with an ECHL background are working behind the benches of teams in the NHL including Washington Capitals head coach Bruce Boudreau, New York Islanders head coach Scott Gordon, Philadelphia Flyers head coach Peter Laviolette and St. Louis Blues head coach Davis Payne. It is the fifth consecutive season that there have been 11 or more coaches with an ECHL background working in the NHL. Boudreau, who coached Mississippi for three seasons winning the Kelly Cup championship in 1999, was named NHL Coach of the Year in 2007-08 becoming the first former ECHL coach to receive the award.
• 20 former ECHL officials are working as part of the NHL officiating team in 2009-10 with referees David Banfield, Francis Charron, Chris Ciamaga, Ghislain Herbert, Marc Joannette, Mike Leggo, Wes McCauley, Dean Morton, Dan O’Rourke, Brian Pochmara, Kevin Pollock, Kyle Rehman, Chris Rooney, Justin St. Pierre and Ian Walsh, and linesmen Steve Barton, Bryan Pancich, Brian Mach, Tim Nowak and Jay Sharrers.
• ECHL was represented for the 10th year in a row on the Stanley Cup champion with Chicago Blackhawks assistant coaches Mike Haviland and John Torchetti, developmental goaltending coach Wade Flaherty, senior director of hockey administration Al MacIsaac, general manager of minor league affiliations Mark Bernard and scout Ryan Stewart. There were 35 former players and 14 former coaches on 15 of the 16 teams competing in the National Hockey League’s Stanley Cup Playoffs, marking the fifth year in a row that there have been at least 30 former ECHL players and the seventh consecutive season that over 25 players with ECHL experience have competed in the NHL postseason.
• Former ECHL broadcasters working in the National Hockey League include John Ahlers and Steve Carroll of the Anaheim Ducks, Tom Callahan of the Nashville Predators, Dave Goucher of the Boston Bruins, Chris Kerber of the St. Louis Blues, Dave Mishkin of the Tampa Bay Lightning, Bob McElligott and John Michael of the Columbus Blue Jackets and Rob Simpson, who is a producer/host for The NHL Network.
• Ryan Stanzel and Jeremy Zager, who were both recipients of the ECHL Media Relations Director of the Year award, are working in the communications department for the Minnesota Wild and the Los Angeles Kings, respectively. Former ECHL assistant director of communications Joe Siville and Kelly Murray are now with the Philadelphia Flyers and the Washington Capitals, respectively, while former ECHL director of communications Jason Rothwell is the creative director for the Columbus Blue Jackets.
• ECHL has affiliations with 26 of the 29 teams in the American Hockey League and for the past 21 years there has been an ECHL player on the Calder Cup Champion.
• In the last six seasons the ECHL has had more call-ups to the AHL than all other professional leagues combined with over 2,500 call-ups involving more than 1,300 players and in 2008-09 there were 10 times as many call-ups from the ECHL to the AHL than all other professional leagues.
• The ECHL averaged 4,485 fans per game in 2009-10, the highest average since 1999-00. It is the sixth consecutive season and the 18th time in the last 20 years that the ECHL has averaged over 4,000 fans and the league drew over 3 million fans for the 17th year in a row.
• There have been more than 75 million fans who have attended over 17,000 games since the ECHL began in 1988-89 with five teams in four states.
• Further information on the ECHL is available from its website at ECHL.com.