ECHL Community Recap

ECHL teams are always giving back to their local communities. Here’s a look at some recent events from select teams.

Adirondack – On June 6, the Thunder took part in the first year event, Riverfest. The event was geared towards families and the Thunder had a game set up for kids to partake in at their event space. It was a great opportunity to interact with the community and increase awareness of the team’s brand.  On June 13 and 14, the Thunder took part in the LARAC Arts Festival, where they unveiled the new team mascot, Gunnar. The Festival was attended by upward of 10,000 people, providing the perfect opportunity to interact with the community, generate new ticket sales leads, and garner attention for the upcoming season.


Brampton – Saturday, June 13 marked the start of Summer in the City events in Brampton. This annual event brings together thousands of Peel Region residents to the streets of downtown Brampton to celebrate the culture of Flower City. Fans walked through vendors along Queen and Main street in the morning, participating in interactive contests and free BBQ at city hall. The Beast crew and Boomer were on hand interacting with festival goers. The Beast had many activations including a social media contest, Plinko, and a raffle for a Beast jersey and tickets. Later in the afternoon, all Beast staff and Boomer participated in the Flower City Parade, showing off their Beast spirit with their Beast Truck and banner. This event gave the team the opportunity to interact with their fan base and increase awareness of the team. On Wednesday, July 1, the Beast were out at Chinguacousy Park in downtown Brampton celebrating Canada Day. This event brought together thousands of Brampton citizens for a day full of rides, interactive activities, and concerts. The Beast had their community tent set up with their Plinko activation, a raffle to win a Carey Price autographed picture, and a chance to drop the puck at a Beast game. Throughout the day, the Beast ‘hot dog guy’ and Boomer made visits to the festival to take pictures with fans. The day ended with Canadian band’s Hollerado and Marc Joseph Band representing the Beast by wearing Beast apparel during their performances. The event gave the team an opportunity to interact and celebrate Canada day with the Brampton community.


Elmira – On June 5, the Jackals took part in River Fest, an annual event held at the Grove Street Boat Launch in Elmira. The event featured live music, vendors, and various activities held on the water. Jackals staff and mascot Blade attended the festival. Blade spent time interacting with many of the fans in attendance and even took a boat ride during the boat launch! On June 21, the Jackals staff took part in the Children’s Fun Run sponsored by the Guthrie Corning Hospital. The Fun Run races were open to children ages 2 to 10. The event helps children experience the joys of running and good health. The Jackals staff members were on hand to see kids off at the start of the race and to help cheer them on throughout the duration.


Gwinnett – Gladiators’ defenseman Zach Sarig is known for his “sick flow.” On June 4, he chopped off the flow and donated four ponytails worth of 10-12 inches of hair each to Wigs for Kids. Sarig had started growing his hair his sophomore season of college with plans to donate it after his senior season. Having had such a good experience with this initial donation, he indicates that he plans to donate his hair every two years. On June 16, Gladiators’ Majority Owner Toby Jeffreys hand delivered stuffed animals collected from the 2015 Teddy Bear Toss to Kim Doolittle, founder of Joey’s Toy Box (and Joey’s mom!). The charity (Joey’s Toy Box) provides support for the Child Life Programs at the Aflac Children’s Cancer Centers and Children’s Healthcare of Atlanta. This is the second straight year the Glads have donated stuffed animals to Joey’s Toy Box.



Tulsa – On June 13, the Tulsa Oilers took part in the Gurney Tourney to benefit the Hospitality House of Tulsa. Over 200 people attended to cheer on 14 different teams, including a team from the Oilers. Each team decorated a bed/gurney and raced on a quarter mile course that had various obstacles. Each team raised money through pledges and donations. This was the Oilers first year of involvement in this event. Broadcaster Rob Loeber also served as the event’s emcee. On June 6, the Oilers partnered with Young Professionals of Tulsa to put on an anual event “Street Cred” which focuses on community redevelopment in a specific neighborhood each year. The event featured live music, free food and various activities. The Oilers also had their slap shoot both at the event and gave away various prizes.