PRINCETON, N.J. – The ECHL announced Tuesday that it has hired Tara Crane as Manager of Marketing & Licensing.
Crane will be responsible for the management of the league’s licensing program, consisting of more than 50 national and local licensees as well as facilitating and assisting in the implementation of corporate sponsorship. She will also help coordinate the organization of the annual ECHL All-Star Game and the annual ECHL Marketing and Communications Meeting.
Crane comes to the ECHL from Princeton Communications Group, Inc. where she was account services manager with clients that included the Newark Bears minor professional baseball team as well as Capital Health System, Tyco International and Pharmacopeia.
Several of Crane’s campaigns received awards from the New Jersey Communications, Advertising and Marketing Association, including the Bears capturing the “Billboard Environmental Mass Transit Award” in 2004-05.
Crane received her bachelor’s degree in business/marketing with a minor in visual apparel merchandising from Albright College in Reading, Pa. While completing her undergraduate work, she worked as an intern at Reese and Associates in Reading and with Princeton Communications Group, Inc. She is a board member and serves on the Young Professionals Committee for the American Cancer Society as well as working with the Junior League of Greater Princeton.