The ECHL announced on Friday that the Colorado Eagles are the 2016-17 recipient of the ECHL Award of Excellence for Marketing.
The award recognizes the ECHL team that executes a well-rounded marketing, sponsorship and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign and promotions.
The other finalists were the Florida Everblades, Kansas City Mavericks, South Carolina Stingrays and Toledo Walleye.
This is the second time in the last three years that the Eagles have received the Marketing Award of Excellence. Colorado continues to remain among the top teams in the League in sponsorship revenue through growing a large base of multi-year partnerships and integrating social media into sponsorship categories. The team developed several unique promotions this past season to create team awareness, drive ticket sales and promote corporate partners. They also utilized a variety of marketing channels to promote ticket sales, promotions and community involvement including grassroots, social media, retargeting and a branded marketing campaign titled “Live for Gameday” which was used to illustrate to players, fans and staff that there is no better day than an Eagles game day.
ECHL Marketing Award Of Excellence2016-17 Colorado Eagles2015-16 Cincinnati Cyclones2014-15 Colorado Eagles2013-14 Bakersfield Condors2012-13 Toledo Walleye2011-12 Gwinnett Gladiators2010-11 Cincinnati Cyclones2009-10 Bakersfield Condors2008-09 Alaska Aces2007-08 Charlotte Checkers and Bakersfield Condors2006-07 Charlotte Checkers and Alaska Aces2005-06 San Diego Gulls2004-05 George Sandoval, Alaska Aces2003-04 Eric Trapp and John Cunningham, Idaho Steelheads2002-03 Bart Rogers and Mike Nelson, Peoria Rivermen2001-02 Mark Miller, Florida Everblades2000-01 Rich Lisk, Trenton Titans1999-00 Bart Rogers, Peoria Rivermen1998-99 Pat Pylypuik, Toledo Storm1997-98 Neil Hoyt, Pensacola Ice Pilots1996-97 Belinda Wiggins, Richmond Renegades