Gladiators unveil new logo, color scheme
Duluth, Ga. - The Atlanta Gladiators announced the launch of a refreshed team image including new colors and updated logos as part of the evolution of the Gladiators brand. As they move closer to the start of the 17th year in team history, the team enters the 2019-20 season with a brand-new look.
The fresh new colors and revitalized logos form an integral part of the team’s efforts to connect and attract fans throughout the highly diverse landscape in metro Atlanta. The Gladiators new colors of navy blue and gold are a marked difference to the standard black and red that dominates Atlanta sports, something the team believes will help to create a unique identity for them in the market.
The new image aligns with efforts on expanding the direction and approach of the team’s marketing campaign in the Atlanta Metro Area. It is a far more modern look and appeal, with refreshed logos, a new icon, updated merchandise, as well as game day jerseys worn by the players.