The ECHL announced on Monday that Stage Front has been named the "Preferred Resale Strategy Partner of the ECHL" for the 2020-21 Season.
As part of the agreement, Stage Front will consult with ECHL teams on using data and specific pricing strategies to optimally utilize the secondary ticket market. Stage Front will also serve as the Title Sponsor for the 2020-21 ECHL Annual Awards Gala.
“This partnership is a great opportunity for our teams to be able to reach more fans through the leading secondary ticket sales markets in the world, and benefit from the industry-leading analysis that Stage Front provides to further the growth of ECHL entertainment,” said ECHL Commissioner Ryan Crelin.
“We are excited to partner with the ECHL and help drive the league and teams' distribution strategy,” said Stage Front CEO Karl Roes. “With many large markets and strong fan bases, the ECHL has proven over the years to be one of the most innovative leagues in the ticketing space. We look forward to helping teams take fandom to the next level.”
About the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 26 teams in 19 states and two Canadian provinces for its 33rd season in 2020-21. There have been 678 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 16 who made their NHL debuts in the 2019-20 season. The ECHL had affiliations with 25 of the 31 NHL teams in 2019-20, marking the 23rd consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com as well as on Twitter and Facebook.
About Stage Front
Founded in 1984, Stage Front has grown from reseller to ticket technology, data analytics, and pricing leader. Stage Front's proprietary tools include distribution and dynamic pricing, all supported through full-service pricing, analytics, order fulfillment, and strategic partnerships. Unlike most distributors, Stage Front offers a full menu of technologies built and serviced in-house, which allows for lower client costs and innovation investments.