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DASH named “Official Mobile Auction Platform of the ECHL”

DASH logo

The ECHL announced on Monday that DASH has been named the “Official Mobile Auction Platform of the ECHL.”
As part of the multi-year agreement, a league-side ECHL page be hosted on the DASH website with links to each individual team’s list of sales activations. DASH will host select jersey auctions for League Programs such as Marvel and DC Comics, while also offering for purchase a commemorative puck from the 2023 Warrior/ECHL All-Star Classic.
“Having a partnership with DASH will allow our teams to utilize a tremendous, fan-friendly mobile auction platform, while also presenting fan engagement opportunities across many other facets of their business,” said ECHL Commissioner Ryan Crelin. “Whether it's auctions, merchandise sales, concessions, fan experience packages, or even tickets and corporate sponsorship activations, DASH gives teams the chance to put all of this information right at fans’ fingertips to further enhance their experience at an ECHL game.”
“We’re excited to partner with the ECHL and provide the incredible teams in this league a valuable fan activation tool that will boost their engagement metrics, drive stronger eCommerce, and help teams to build better relationships with their casual and rabid fans,” said DASH Founder Jonathan Hufnagel. “This season, we look forward to launching the first DASH League page with the ECHL, which will create a central hub for all ECHL fans to view and purchase authentic memorabilia, collectibles, game experiences and other offerings.”
About DASH
DASH is a fan activation platform built specifically for sports teams and their fans. Teams and fans across college and professional sports, as well as throughout the US and Canada, have had tremendous success enhancing their game day, and non-game day fan experience on the platform. For more information about DASH, visit
DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. While working for FC Dallas in Major League Soccer, Hufnagel recognized the opportunity to launch DASH. With the prevalence of smartphones in every fans’ hand, he recognized the potential in digitizing team auctions and additional Ecommerce offerings. Through the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences. For the teams, they could connect with their fans and drive revenues for other business units of the club, such as merchandise, concessions, sponsorships, and ticket sales.
About the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 28 teams in 20 states and two Canadian provinces for its 35th season in 2022-23. There have been 727 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 29 who made their NHL debuts in the 2021-22 season. The ECHL had affiliations with 27 of the 32 NHL teams in 2021-22, marking the 25th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at as well as on Twitter and Facebook.