PRINCETON, N.J. – The ECHL announced on Tuesday that it has hired Scott Frasnelly as Director of Business Growth and Development. He will begin his duties immediately.
Frasnelly will be responsible for the sharing of best practices and ideas amongst all ECHL teams with a focus on fostering revenue growth through ticket planning and corporate partnership initiatives. In addition, Frasnelly will also serve as the League liaison with team sales personnel, offering assistance, training and additional team services as the League looks to continue support of its Members.
“We are pleased to welcome Scott on board,” said ECHL Commissioner Brian McKenna. “He has a wealth of experience and a background at the team level that will be valuable to our teams as we work to grow our business in the upcoming season.”
Frasnelly has 10 years of experience with the ECHL, working with the Idaho Steelheads, Bakersfield Condors and San Francisco Bulls. He was with the Steelheads during their transition from the West Coast Hockey League to the ECHL, and was part of the club’s ticket department during their 2004 Kelly Cup championship season. During his seven years with the Condors, the organization was recognized by the League twice as Marketing Department of the Year and Website of the Year, and received the Overall Award of Excellence in 2011 after hosting the 2011 ECHL All-Star Classic.
Frasnelly has a degree in Business Administration from Northwest Nazarene University in Nampa, Idaho, where he was a member of the school’s varsity baseball team.
Premier ‘AA’ Hockey League Fast Facts
• Watch games live on America One, the “Official Broadband & Mobile Broadcaster” of the ECHL.
• The ECHL celebrates its 25th Anniversary in 2012-13 and is the third-longest tenured professional hockey league behind only the National Hockey League and the American Hockey League.
• ECHL began in 1988-89 with five teams in four states and has grown to be a coast-to-coast league with 23 teams in 16 states in 2012-13.
• The league officially changed its name from East Coast Hockey League to ECHL on May 19, 2003.
• 490 players have played in the NHL after playing in the ECHL including 23 in 2010-11.
• 23 ECHL players made their NHL debut in 2011-12: former Toledo Walleye, Gwinnett Gladiators and Colorado Eagles right wing Akim Aliu (Calgary on April 5), former Florida Everblades center Mike Angelidis (Tampa Bay on Jan. 24), former Victoria Salmon Kings defenseman Jordie Benn (Dallas on Jan. 3), former Bakersfield Condors and Elmira Jackals defenseman Stu Bickel (New York Rangers on Dec. 20), former Greenville Road Warriors defenseman Marc-Andre Bourdon (Philadelphia on Nov. 21), former South Carolina Stingrays defenseman Joe Finley (Buffalo on Dec. 2), Cincinnati Cyclones goaltender Brian Foster (Florida on Feb. 4), former Victoria Salmon Kings defenseman Kris Fredheim (Minnesota on Nov. 17), former Gwinnett Gladiators center Ryan Garbutt (Dallas on Feb. 18), former Elmira Jackals center Mike Hoffman (Ottawa on Dec. 23), former Victoria Salmon Kings goaltender Leland Irving (Calgary on Dec. 16), former Toledo Storm and Reading Royals center Bracken Kearns (Florida on Oct. 20), Stockton Thunder center Milan Kytnar (Edmonton on Jan. 11), former Bakersfield Condors center Maxime Macenauer (Anaheim on Oct. 7), former Ontario Reign center Jordan Nolan (Los Angeles on Feb. 11), former Idaho Steelheads center and two-time ECHL All-Star Greg Rallo (Florida on Dec. 18), former Cincinnati Cyclones center Ryan Russell (Columbus on Jan. 7), former Reading Royals goaltender Jussi Rynnas (Toronto on March 27), former Reading Royals goaltender Ben Scrivens (Toronto on Nov. 3), former Cincinnati Cyclones defenseman Frederic St. Denis (Montreal on Nov. 16), former Ontario Reign defenseman Colten Teubert (Edmonton on Nov. 3), former Wheeling Nailers goaltender Brad Thiessen (Pittsburgh on Feb. 26) and former Las Vegas Wranglers right wing Matt Watkins (Phoenix on Feb. 21).
• Six players played in the ECHL and NHL in 2011-12: Akim Aliu with Colorado and Calgary, Brian Foster with Cincinnati and Florida, Milan Kytnar with Stockton and Edmonton, Peter Mannino with Chicago and Winnipeg, Jussi Rynnas with Reading and Toronto and Allen York with Chicago and Columbus.
• The ECHL has had 298 players reach the NHL since 2002-03 when it changed its focus to become the primary developmental league for the NHL and the AHL. The ECHL had 97 players reach the NHL in its first 10 seasons and 215 in the first 15 years.
• 234 ECHL players have played their first game in the last seven seasons for an average of more than 33 per year.
• ECHL had a record 81 players on NHL opening-day rosters in 2011-12, surpassing the 79 from 2010-11 and marking the ninth year in a row that there have been over 50 former ECHL players on opening-day rosters.
• ECHL had affiliations with 26 of the 30 NHL teams in 2011-12, marking the 15th consecutive season that the league had affiliations with at least 20 teams in the NHL.
• 31 coaches with an ECHL background worked behind the benches of teams in the NHL in 2011-12 including Anaheim Ducks head coach Bruce Boudreau, Pittsburgh Penguins head coach and 2011 Jack Adams Award winner Dan Bylsma, New York Islanders head coach Jack Capuano, Dallas Stars head coach Glen Gulutzan, Philadelphia Flyers head coach Peter Laviolette and Winnipeg Jets head coach Claude Noel. It is the seventh consecutive season that there have been 11 or more coaches with an ECHL background working in the NHL. Boudreau, who coached Mississippi for three seasons winning the Kelly Cup championship in 1999, was named NHL Coach of the Year in 2007-08 becoming the first former ECHL coach to receive the award.
• 24 former ECHL officials worked as part of the NHL officiating team in 2011-12 with referees David Banfield, Darcy Burchell, Francis Charron, Ghislain Hebert, Jean Hebert, Marc Joannette, Mike Leggo, Mark Lemelin, Wes McCauley, Dean Morton, Dan O’Rourke, Brian Pochmara, Kevin Pollock, Kyle Rehman, Chris Rooney, Justin St. Pierre, Graham Skilliter and Ian Walsh, and linesmen Steve Barton, Brian Mach, Matt MacPherson, Tim Nowak, Bryan Pancich and Jay Sharrers.
• ECHL was represented for the 12th year in a row on the Stanley Cup champion in 2012 with Los Angeles Kings assistant coach Jamie Kompon, players Dwight King, Jordan Nolan and Jonathan Quick, manager of communications/broadcasting Jeremy Zager and scouts Steve Greeley, Mark Mullen and Mark Yannetti. Quick was named the recipient of the Conn Smythe Trophy as Most Valuable Player of the Stanley Cup Playoffs, marking the second consecutive year a former ECHL player won the award.. There were 43 former players and 13 coaches on the 16 teams competing in the National Hockey League’s Stanley Cup Playoffs, marking the seventh year in a row that there have been at least 30 former ECHL players and the ninth consecutive season that over 25 players with ECHL experience have competed in the NHL postseason.
• ECHL was represented in the 2012 NHL All-Star Game by Dan Girardi of the New York Rangers, Jonathan Quick of the Los Angeles Kings and Tim Thomas of the Boston Bruins.
• Former ECHL broadcasters working in the NHL include John Ahlers and Steve Carroll of the Anaheim Ducks, Tom Callahan of the Nashville Predators, Dave Goucher of the Boston Bruins, Chris Kerber of the St. Louis Blues, Jack Michaels of the Edmonton Oilers, Dave Mishkin of the Tampa Bay Lightning and Bob McElligott of the Columbus Blue Jackets.
• Ryan Stanzel and Jeremy Zager, who were both recipients of the ECHL Media Relations Director of the Year award, are working in the communications department for the Minnesota Wild and the Los Angeles Kings, respectively. Former ECHL assistant director of communications Joe Siville works in the communications department for the Philadelphia Flyers.
• In the last seven seasons the ECHL has had more call-ups to the AHL than all other professional leagues combined with over 3,500 call-ups involving more than 1,800 players and in 2011-12 there were 10 times as many call-ups from the ECHL to the AHL than all other professional leagues.
• The ECHL averaged 4,281 fans per game in 2011-12, marking the eighth consecutive season and the 20th time in the last 22 years that the ECHL has averaged over 4,000 fans.