By Carli Call
Special to The Salt Lake Tribune
WEST VALLEY CITY, Utah – At Hunter High, the Grizzlies director of ticket sales Jared Youngman stands in front of a crowded classroom.
“Ticket sales are the most important part of sales marketing. Why would I say that?” Youngman asked the 38 students.
After a few seconds of silence, scattered voices across the room offer suggestions.
“Fill the seats.”
Youngman agrees with the answers and continues with his talk.
He and other members of the Grizzlies’ front office are acting as guest teachers during a six-week high school marketing program at various high schools across the valley during the school year.
Hunter, Alta and Jordan will be trading textbooks for real-life experience as the Grizzlies’ front office teaches the ins and outs of running a professional sports team, and gives the students hands-on practice at the end of the lessons.
“We’ve always wanted to get involved with the older kids,” said Adrian Denny, who oversees the Grizzlies’ community programs. “These are our future interns and our future people we’re hiring to fill entry-level positions with us.”
During the six-week course, speakers like Denny, Youngman and director of community relations Kristen Jolley will give lectures on community relations, marketing and corporate relations, public and media relations and game-day operations and sales.