PRINCETON, N.J. – The ECHL on Wednesday announced that Joyce LaBriola has been promoted to Manager of Marketing & Licensing.
In her third season with the ECHL, LaBriola’s responsibilities include management of the league’s licensing program, consisting of more than 50 national and local licensees. She also will continue to facilitate the league’s marketing relationships and assist in the implementation of corporate sponsorship.
LaBriola, who has been Assistant Director of Marketing for the past two years, will continue to handle the organizational aspects of the annual ECHL All-Star Game and the annual ECHL Marketing & Communications Meeting.
LaBriola graduated Magna Cum Laude from Rider University/Westminster Choir College, earning undergraduate degrees in theatre and vocal performance.