TRENTON, N.J. – The New Jersey Devils of the National Hockey League announced that they have re-branded their ECHL affiliate from the “Trenton Titans” to the “Trenton Devils”.
“The Devils’ organization prides itself on two things: consistency and excellence. Our goal is to have all of our players at every level play for the same name and logo,” said New Jersey Devils CEO/President/General Manager Lou Lamoriello who made the official announcement. “We want our players to feel a sense of pride every time they put on their respective Devils’ sweaters.”
The Devils become the only hockey organization to have the same nickname at the NHL (New Jersey), American Hockey League (Lowell) and ECHL (Trenton) levels. Five teams in the NHL (Boston, Dallas, Ottawa, Pittsburgh and San Jose) share a nickname with their AHL affiliate.