This weekend’s Monster Energy NASCAR Cup Series race at Pocono Raceway will feature a themed paint scheme of the ECHL’s Rapid City Rush adorning the number 77 car.
Sunday’s Gander RV 400 race will feature the Rush word mark on the hood, as well as the logo of the team’s NHL affiliate, the Arizona Coyotes. The Rush word mark will also appear on the front and back bumper of the car, with the ECHL logo adorning the rear of the car. Sunday’s race will air on NBCSN and the NBC Sports App at 3 p.m. ET.
The number 77 car is owned by Spire Motorsports, a subsidiary of Spire Sports + Entertainment, which purchased an ownership stake in the Rush’s ECHL Membership earlier this year.
About the ECHL
Began in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 26 teams in 19 states and two Canadian provinces for its 32nd season in 2019-20. There have been 662 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 20 who made their NHL debuts in the 2018-19 season. The ECHL had affiliations with 25 of the 31 NHL teams in 2018-19, marking the 22nd consecutive season that the league had affiliations with at least 20 teams in the NHL. Further information on the ECHL is available at ECHL.com as well as on Twitter and Facebook.
About Spire Sports + Entertainment
Based outside of Charlotte, North Carolina, Spire Sports + Entertainment is bolstered by principled employees with decades of collective experience in brand consulting, celebrity representation and career management, business development, sponsorship placement and program management, event activation, hospitality, media relations, social media support and strategic consulting.
Operating below the radar for more than a decade, Spire’s work is unknowingly seen EVERY day with our focus on accomplishment rather than accolades.