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ECHL unveils new Kelly Cup Playoffs logo


The ECHL announced on Friday that the League has unveiled a new logo suite for the Kelly Cup Playoffs.
The new postseason logo marks the first redesign since the original Kelly Cup Playoffs logo was designed in 1997, and comes as the ECHL celebrates its 35th season in 2022-23 and prepares to present the Kelly Cup to the League champion for the 26th time. The logo suite features logos for the Kelly Cup Playoffs, Kelly Cup Finals and Kelly Cup Champion.
Designed by Rose Harvest Design, the Kelly Cup Playoffs logo features the current design of the Kelly Cup, outlined in the ECHL’s familiar red and blue colors.

About the ECHL

Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 28 teams in 20 states and two Canadian provinces for its 35th season in 2022-23. There have been 734 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including seven who have made their NHL debut in the 2022-23 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2022-23, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at as well as on Twitter and Facebook.