Pink Promotion Is Personal For
Belisle, Salmon Kings Organization

© Times Colonist (Victoria) 2008

VICTORIA, British Columbia – For Victoria Salmon Kings GM Dan Belisle, the club’s first annual Pink in the Rink night Saturday at Save-On-Foods Memorial Centre, in support of breast cancer awareness and the Canadian Breast Cancer Foundation, is highly personal.

“My mother is a breast cancer survivor, and it is fundraisers such as this one that have led to better treatments and detection of this horrible disease,” said Belisle.

“Without this type of effort from community leaders, my mother might not be alive today.

A group promotion rate of $15 per ticket is being offered to all fans that make their purchase up to noon tomorrow. The Salmon Kings will donate $5 from each ticket sold to the Canadian Breast Cancer Foundation.

The first 5,000 fans to make a donation to the Canadian Breast Cancer Foundation on game night will receive a commemorative pink T-shirt, as the Salmon Kings take on the Utah Grizzlies in the final game of their weekend series. Foundation volunteers will also have an information table in the main concourse, and will operate the evening’s 50/50 collection and draw.

This particular promotion is very important to the Salmon Kings management and players as many have had family members and friends afflicted by breast cancer.

“I am very proud of the Salmon Kings organization for getting involved in the fight versus breast cancer on both a professional and personal level,” said Belisle.

The players will show their support by wearing pink ribbons on each of their helmets. The team will also have pink ribbons placed on their jerseys for the remainder of the season and playoffs.

Large pink ribbons have been painted on either side of the centre ice face-off circle.