FLORENCE, S.C. – The Florence Pride wants to make sure fans don’t ‘Fugedabout’ the ECHL team. The Pride has launched a campaign “come see us … Don’t MAKE Us COME See You” that features Head Coach Perry Florio and Senior Vice President Jack Capuano. Capuano and Florio look ready for a guest shot on the Sopranos, wearing black suits and standing with their fist pushed into an open palm reminiscent of tough guys.
The concept was developed by the Pride in association with Kinncom, a marketing agency in Florence, and Adams Outdoor, which offered to provide 10 billboards to help promote the team. Pride marketing director Haynes Payne came up with the slogan.