Rich Bello – Director of Team Business Development

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Rich Bello is in his fifth season as Director of Team Business Development for the ECHL. In this role, he is responsible for the sharing of best practices and ideas amongst all ECHL teams with a focus on fostering revenue growth through ticket planning and corporate partnership initiatives. In addition, he serves as the League liasion with team sales personnel, offering assistance, training and additional team services.


Bello joined the ECHL from Seton Hall University, where he had been the Director of Ticket Sales since November 2007. At Seton Hall, he was responsible for all new sales efforts for the university’s men’s and women’s basketball teams, including full season, mini season and group plans. He also helped to conduct outbound marketing campaigns for basketball ticket sales. He developed the sales plan for the 2011 NCAA Men’s Basketball Regional at the Prudential Center, which was hosted by Seton Hall, and was the highest attended of the four NCAA regional sites that year.


Prior to joining Seton Hall, Bello was an account manager for the New Jersey Devils, and also completed internships with the New York Giants, Dartcor Food Service, The Right Stuff Consulting and Turnstyles Ticketing.


Bello graduated from Seton Hall University in 2006 with a Bachelor of Science in Business Administration with a concentration in Sport Management. He earned a Masters of Arts in Strategic Communication from Seton Hall in 2011.