River City Sports Will Provide Online Merchandise

PRINCETON, N.J. – The ECHL announced on Thursday that it has signed a three-year agreement with River City Sports. The #1 Name In Hockey Merchandise, River City Sports will develop and operate the online merchandise store for the ECHL and its 30 member teams.

The official ECHL online merchandise store will be located at

ECHLSHOP.RIVERCITYSPORTS.COM

“River City Sports is extremely excited to be partnered with the ECHL and we look forward to a prosperous relationship,” said Jason MacGregor, Sales Manager for River City Sports.

Under the agreement, fans will have access to a broad selection of ECHL licensed products, including official league merchandise and team jerseys which can be personalized with the name and number of any ECHL player or the customer’s own name and number. Under the direction of the ECHL, River City Sports will be responsible for web site development, merchandise, customer service, orders, garment decoration and product fulfillment.

“The ECHL looks forward to providing fans with the high level of quality service that River City Sports has a reputation for providing to its clientele,” said Glen Thornborough, ECHL Vice President of Sales/Marketing. “With the addition of jersey customization, ECHL fans can now obtain all of their official team and league merchandise online from River City Sports.”

River City Sports has been servicing hockey fans for over 10 years and its staff is comprised of some of the most knowledgeable experts in the industry. Fair pricing and superior customer service have helped River City Sports become one of the largest suppliers of hockey merchandise in North America. In addition to its e-commerce business, River City Sports has three retail locations in Winnipeg, Manitoba and one retail location in Toronto, Ontario.

A member of the NHL.com Network for the third consecutive year, ECHL.com is the official web site of the ECHL. ECHL.com provides up-to-the-minute scores, news, feature stories, standings, statistics, and award winners.

The ECHL web site has seen its page impressions increase by more than 67 percent and its user sessions increase more than 70 percent in 2004 while unique visitors to the web site are up by more than 52 percent. In 2004 there have been over 462,000 unique visitors who have visited ECHL.com in over 1.6 million user sessions, resulting in six million page impressions. The ECHL web site saw its page impressions, average page impressions and user sessions for April double from last year while unique visitors were up more than 80 percent for the month.

ECHL.com is hosted by GKG Sports Network (www.gkg.net). GKG Sports Network is a complete resource for the sports enthusiast, providing complete statistical analysis, sports news and web site development for sports organizations.