Royals Announce 2010-11
Game Night Promotion Schedule

Reading, PA – The Reading Royals of the ECHL today announced the team’s 2010-11 Promotional Schedule of Game Night Events and Special Giveaways.

The Royals will celebrate the team’s Tenth Anniversary Season with a schedule packed full of special events and giveaways, including many traditional fan favorites and several new contests and features. All thirty-six home games this season for the Royals will feature a special event, and the organization and its partners will present no fewer than twenty home games this year with giveaways or contests, including another exciting series of beer glass giveaways and contests to win trips to the NHL Winter Classic and hockey’s Hall of Fame.

The promotional schedule kicks off with the Home Opener on Saturday, October 23 (7:05 pm) when the Royals face the Elmira Jackals at the Sovereign Center and the team has a spectacular party planned that will include a pre-game fireworks extravaganza courtesy of 1-800-GOT-JUNK. The Royals will also give away a 32-ounce “refillable” souvenir cup courtesy of Auto Spa of Wyomissing to the first 5000 fans in attendance. Fans will be able to bring that cup back to the Sovereign Center and use it at every Royals’ home game this season to re-fill with their favorite non-alcoholic beverage at a special price. The promotional schedule concludes thirty-six regular season home games later when we celebrate our most important asset over the past ten years—our fans—on WAWA Fan Appreciation night.

Team Press Release