PRINCETON, N.J. – Commissioner Brian McKenna announced on Monday that Glen Thornborough has been promoted to Senior Vice President of Marketing and Business Development for the ECHL. Thornborough has been with the ECHL since December 2000 as the Vice President of Marketing and Sales.
“Glen’s promotion is well deserved,” said McKenna. “It reflects his increased responsibilities with the ECHL as well as his success in growing the league’s business relationships.”
Thornborough has increased sponsorship and licensing revenue for the ECHL by 200 percent and was the driving force behind the unprecedented marketing partnership between the ECHL and The Hockey Company (CCM®, JOFA® and KOHO®) to exclusively provide on-ice and protective equipment to ECHL teams and on-ice officials. He has also developed an exclusive jersey supplier program that includes SP Apparel and CCM as well as a partnership with The MeiGray Group to be “The Official Game-Worn Jersey Source of the ECHL”.
He oversees and manages ECHL Properties, including all corporate sponsorships, licensing and marketing, as well as supervising all aspects of marketing and sales for the annual ECHL All-Star Game and the annual ECHL Marketing and Communications Meeting. He also supervises the new Team Support Program implemented by the league to assist teams in revenue generation through ticket and sponsorship sales efforts.
A native of Glenboro, Manitoba, Thornborough came to the ECHL Office from the Jackson Bandits where he served as the Director of Corporate Sales during the team’s inaugural season. Thornborough graduated from the University of Alaska-Anchorage where he played four years in the Western Collegiate Hockey Association, serving as a team captain in his final two seasons. Currently enrolled in the Executive MBA program at Saint Joseph’s University, Thornborough lives in Pennington, New Jersey with his wife, Bonnie, who is a professor at Raritan Valley Community College.