Valerie Persinger is in her sixth season with the ECHL, and her first as Vice President of Media and Events, after spending the previous two seasons as Director of Business Operations and New Media. She spent two seasons as Manager of Business Operations after serving as the League’s Executive/Marketing Assistant for her first season.
Persinger is responsible for oversight of the League’s media strategy, associated platforms and programs, and social and digital content development. Additionally, she manages all aspects of League special events such as the All-Star & Hall of Fame Events, as well as the annual Hockey Summer Meetings.
Prior to joining the ECHL, she worked as a Project Coordinator with Precision Sports Entertainment and also interned for the communications department of the National Hockey League, where she worked on the 2012 Winter Classic in Philadelphia and the 2012 NHL All-Star Game in Ottawa.
A native of Short Hills, New Jersey, Persinger was awarded her bachelor’s degree in public relations and journalism from Seton Hall University.