Reading, PA – The Reading Royals of the ECHL, affiliate of the Toronto Maple Leafs and Boston Bruins of the National Hockey League and the Toronto Marlies of the American Hockey League, announced that Mark Wallace, who has served as the Director of Sales for the Sovereign Center and Royals for the past three years, has been named as the Royals’ General Manager and Alternate Governor. Gordon Kaye, who has served in that capacity for the past five seasons, has stepped down from the day-to-day operations of the team to pursue other business opportunities. Kaye will maintain a supervisory position with the Royals.
Wallace, a long-time resident of the Berks County area, came to the Sovereign Center and Royals in July of 2007 after a four year stint as the Sales and Marketing Director at the Body Zone Sports and Wellness Complex in Wyomissing. Prior to that, Wallace, who holds a Masters Degree in Communications from Clarion University, served as the Athletic Director for the Wyomissing Area School District. For twelve seasons, Wallace was the Director of Communications and Community Development for the Reading Phillies Baseball Club. He took over his position with the R-Phils after beginning his career in the sport-management field as the Sports Information Director for Albright College. Wallace is the third General Manager in team history for the Royals, who will celebrate the team’s tenth anniversary this year.